Giving Back

At One Day At A Time, our message goes beyond clothing.

We believe that real change happens through action — not just words.

That’s why we commit to donating 10% of our profits to UK-based mental health charities. Every purchase you make directly contributes to organisations working on the front lines, supporting people through some of their hardest moments.

Because raising awareness is important — but providing real help matters just as much.

THE CHARITIES WE SUPPORT

We carefully select organisations that are making a genuine impact across the UK:

• CALM (Campaign Against Living Miserably)
Focused on preventing suicide and supporting those struggling with life’s pressures, particularly men. Through helplines, campaigns, and resources, CALM provides life-saving support when it’s needed most.

• Mind
One of the UK’s leading mental health charities, providing advice, support, and services for people experiencing mental health problems, while campaigning to improve awareness and care nationwide.

• Samaritans
Available 24/7, Samaritans offer a safe space for anyone struggling to talk. Their volunteers listen without judgement, providing emotional support during difficult times.

• YoungMinds
Dedicated to supporting young people’s mental health, offering resources, advice, and advocacy to ensure no young person feels alone in their struggles.

• Shout
A free, confidential 24/7 text support service for anyone in crisis. By simply sending a message, individuals can connect with trained volunteers for immediate help.

MORE THAN A BRAND

When you wear One Day At A Time, you’re part of something bigger.

You’re helping fund real support.
You’re helping start real conversations.
You’re helping people feel less alone.

Because sometimes, the smallest reminder can make the biggest difference.

One Day At A Time.